| These scenes taken from a GE commercial work as signifiers of globalization. The ad actually consists of a series of similar cultural/ geographic scenes that offer fixed points in a montage cartography of globalization. Geographically, this scene offers a referent for Egypt/North Africa in GE's panoramic tour of the globe. Scenes such as this also suggest a geographically peripheral region. For instance, by joining this signifier with the scene of an ultramodern skyline, Boeing can make the case that it spans core and periphery of this world economic system. |
