| The camel shadows silhouetted across Hewlett-Packard's touring garage situated in the desert in front of a pyramid associates architectural forms and space to signify creativity, inventiveness, global reach, size, and permanence. The garage symbolically represents HP's anti-bureaucratic, pro-innovation stance, while the camel in the desert and the pyramid stands for the global reach of HP's influence. This playful mixing of spaces reminds us that photographic images are just constructions negating the relationship of image to place. |
