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While the advertisement below may appear to be distorted and possibly upside down or sideways, it is not. Manatash produces outdoor clothing from hemp. Large, bold words and in-your-face aggressive images of skiers "going big" are apparent right away. The fact that "hemp" is the the first word to be located, and discerned, is probable evidence that Manatash is making a connection between them being alternative hipsters who are into smoking marijuana, a likely pastime for many a developing skiers. This alternativeness is pushed further in having the images turned sideways, a likely means by which to portray the company as not one to follow the rules. A likely audience for this gear would thus more than likely be younger, alternative, so called "grunge" crowd that likes to associate with marijuana.