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LANDSCAPES OF GLOBAL CAPITAL

	Landscapes of Capital: Representing Time, Space, & Globalization in Corporate Advertising
	I. Mapping Global Capital - Representing Capital
	Advertising as Maps New Geographies of Power - maps as metaphors Mapping flows, scapes A History of Corporate Representations
	II. Global Capital
	`Corporate Historiography - space, time, capital and globalization`
	New Capital Formations Global cultural economy The global marketplace Creative Destruction Downsizing Financial investment capital Flexible accumulation Just-in-time production High tech digital capital Information technologies e-busness Corporate merger and acquisitions Networks, circuitry and systems
	Defining by Absence
	Global political economy The missing world poor
	Self-Portraits: The New Centurians
	Risk, speed & status mobility Fear of Falling The flux of capital: exhilaration & anxiety Organization Guy Managing the time bind Business monads, nomads and Olympians Generation d - born digital Iwill not be a cog Images of financial institutions The corporate gaze Financing the new world order The global playground The power of plastic: it's everywhere you want to be
	III. The Semiotics of Advertising - Mapping Ideologies
	Sign Formulas
	The Grand Narrative of Sign Value Branding the corporation Corporate vs. Commodity Advertising - sincerity vs. cynicism Decontextualization Appropriation Aestheticization Slogans Metacommunication & generation d
	Signifier Clusters Camels Speed Globes Religion
	Narrative Devices
	cultural anthropology global montage economic montage communal montage family montage life history narrative ensemble of technologies fantastic technologies testimonials children as spokespersons
	IV. Grand Narratives Reanimated
	`Contradictions of Development`
	Developmental Monumentalism Modernity goes Everywhere Orientalism Investment in the Periphery The Jungle Doctor & the virtual market Help from Above Technology fighting poverty
	`Technoscience -- Innovation and Productivity`
	Science Signifiers Cornucopia Healthy Bodies Global technologies Better Things Technological utopia Capitalist environmental harmony Mythologizing Science
	`Transcendence & the Power of Flight`
	Global Gemeinschaft & the Ethos of Universal Humanism
	Imagined Communities The new bonds of technology Moral Landscapes The Post-State Landscape The future and children Environmental Care Helping the Disadvantaged
	Empowerment
	Information as Liberation Gender narratives Entrepreneurs rock
	'Free' Markets and the Disappearing State The Death of Marxism Global Currency Tracking commodification Hypercommodification
	V. Landscapes: Abstraction & deterritorialization
	Representing space Global landscapes Place vs Space Placeless places Global Cities Sky-scapes Microchip landscapes Cyberspace -- simulative conduits Organizational space -- bureaucratic vs flexible Signifiers of globalism We are everywhere -- slogans of globalism Nowhere, everywhere, somewhere, anywhere Breakdown of borders De-territorialization Multicultural scapes - cultural geography and cultural transvestism
	VI. Speed - Conquering Time and Space
	Representing Time Circuits of information -- speed, light & electricity Speed & the computerization of production Organizational speed & flexible accumulation Saving time - convenience, accelerated consumption, efficiency Hypercommodities Flow of goods -- just in time Speed of capital investment Instant money, instant wealth Time-Space compression
	Working Bibliography

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A	Representing Global Capital Our project on Global Capital attempts to map the landscapes and narratives of Capital and Globalization in corporate television ads. We are studying how ads picture social and cultural life. This is a project in progress and we are interested in critical responses and suggestions that readers might have. Please Respond here.
A	TV Commercial Database Our primary data set consists of approximately six hundred television commercials sponsored by corporate firms in the financial, communications, computer, transport, and energy sectors from 1995 to the present. Linked to the project, we are building a searchable database that includes a record for all of the TV commercials in our data set. We have keyworded and transcribed each ad. We also include brief corporate descriptions along with notes on the ads. We hope to have a prototype of this database running soon.
A	Bibliography - Illustrated Glossary - Tools - Links We include an illustrated and hyperlinked glossary of critical concepts, a working bibliography, and selected links to the sites of corporate capital.

Thursday, August 16, 2001

LANDSCAPES OF GLOBAL CAPITAL

Landscapes of Capital: Representing Time, Space, & Globalization in Corporate Advertising

I. Mapping Global Capital - Representing Capital

Advertising as Maps

II. Global Capital

III. The Semiotics of Advertising - Mapping Ideologies

IV. Grand Narratives Reanimated

V. Landscapes: Abstraction & deterritorialization

VI. Speed - Conquering Time and Space

Working Bibliography

NEW! NEW! NEW!

TRY MAPFOUR

Representing Global Capital

TV Commercial Database

Bibliography -

Illustrated Glossary - Tools - Links