And in the years since the new millennium
The world has seen such progress
In 2004 the tide was turned against AIDS

The voice-over is the master of ceremonies at an awards ceremony in a great hall (perhaps we can be given to imagine Lincoln Center). As he continues, shots of a father watching television as his son walks by with a soccer ball in a hospital waiting room and a paraplegic in a wheel chair lend support to the announcer's claim. This is followed by a close-up of a man as he stands from his wheel chair. We see his feet as he walks across the stage. Finally, a close-up of his face reveals that he is Christopher Reeves. He shakes hands with the announcer and is followed by a number of apparent victims of spinal cord injury who also walk across the stage to a standing ovation from the audience. The final shot is of the father holding his son in his arms smiling assuredly.

Only when the narrative ends do viewers learn who the sponsor is.

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These narratives of science are valorized by the human faces. We asked to identify with afflicted persons -- in this case a celebrity victim. What if it were our son who has cancer, or our daughter who has asthma? What would we do if an accident claimed our ability to walk? How does one criticize these claims and these efforts? Perhaps we can ask what is absented in an economy of medicine driven by capital. What drugs are developed? At what cost? Who has access to them? Does competition drive the market or is it a barrier to potentially shared research? Nuveen uses the image of Reeves morphed on to a body to tie investment capital to the success of research.