Absolut
Parallel
Created by
Leslie Remer, Alison McLain and Jesse McCaughey
Welcome to a brief, yet compact analysis
of some major components in the famous Absolut Vodka campaign. In
this site, you will be able to explore various concepts and images
such as post
modernism and how the Absolut Campaign
both reflects post modernism and illustrates it. Once here, you can
be lead through the complexities of ideology, semiotics and myth
in Absolut's advertising scheme. But, if you are more interested in
the audiences that Absolut has targeted, you can check out a brief
analysis on Niche
Markets.
After seeing how Absolut has beautifully targeted specific observers,
you can continue to see how each group is hailed through the
attraction of authenticity. However, there is one audience that that is hailed which
should not be considered a "Niche Market." Minors are so interested
in the collectibility of Absolut ads that it can be shocking to see
how far their dedication has gone. Also in the discussion of
collectibility, the question arises, " Why is the Absolut campaign so
captivating?" If the previous pages didn't answer this question for
you, then this analysis will.
We have provided access to a glossary, which our class
has provided that can give you further information of certain terms
and concepts. If you have any feedback for the creators of this site,
please email us.
Class Home
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Created by Parallel:
remer@lclark.edu
amclain@lclark.edu
jjm@lclark.edu
Updated: April 29, 1997