Use of Historical Memory

in Advertising

 

We've reached a critical mass point where the amount of memory we have externalized in books and databases (to name but a few sources) now exceeds the amount of memory contained within our collective biological bodies. In other words, there's more memory 'out there' than exists inside 'all of us.'...Given this new situation, the presumption of the existence of the notion of 'history' becomes not necessarily dead but somewhat beside the point. Access to memory replaces history as a way for our species to process its past. Memory has replaced history...

-Douglas Coupland, Microserfs-

Consuming Representations of Childhood, Family and Community in Advertising

by Kyle J. Hunsicker

 

The Use of Particular Historical Moments in Advertising

BY SARAH

 

So We Grew Up With Television...

by Jen Hambleton

 

WORK RELATIONS AND NOSTALGIA

By Drew Torrente