Visual Identity Guidelines

It is important that visual components representing Lewis & Clark in print and on the Web present an image consistent with the high quality of the institution's faculty, students, and programs. For many people, the first--and perhaps the only--impression of Lewis & Clark is shaped by printed and Web communications such as invitations, brochures, websites, catalogs, and posters. Good design, continuity, and clarity enable Lewis & Clark to set a positive tone with important audiences, including prospective students, alumni, parents, prospective and current donors, and other friends of the institution.

These Visual Identity Guidelines offer guidance in coordinating primary visual components used in printed materials in a clear, consistent, and handsome manner.

Logo Signature

Shield

Seal

Typography and Fonts

Color for Print Publications

Color for the Web

Photography