Marketing: The Basics

Consider these questions as you develop any communication

• Audience: Who are we trying to reach?
• What is the desired outcome or call to action? That is, what do we want people to feel, think, or do following this engagement with us?
• What is the value of this engagement? How does it benefit Lewis & Clark and our various constituencies?
• Does the vehicle, its content, imagery, and delivery accurately reflect Lewis & Clark?