BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Lewis & Clark//NONSGML v1.0//EN BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZNAME:PDT DTSTART:20120311T100000 RDATE:20120311T100000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:STANDARD TZNAME:PST DTSTART:20121104T090000 RDATE:20121104T090000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121109T153000 DTEND;TZID=America/Los_Angeles:20121109T170000 LOCATION:Templeton Campus Center GEO:45.44918;-122.670969 SUMMARY:9th Annual Ray Warren Multicultural Symposium DESCRIPTION:Panel Discussion 3:30-5:00 pm\, Stamm Trading in Race: The Business of Multicultural Marketing This panel will examine the effects of ideologies of race and ethnicity on the development and marketing of p roducts and ideas. \; How do companies use communication technologies to promote themselves to different cultural communities? \; What are the implications of targeted marketing campaigns for the way we think ab out race and ethnicity? \; Additionally\, these panelists will consid er the impact of social media and instant access to international communi ties. Moderator: Lise Harwin\, L&\;C Director of Public Relations Ma tthew Rugamba\, L&\;C '13 Debra Merskin\, Associate Professor\, Schoo l of Journalism &\; Communication University of Oregon\, "Identity The ft: Representational Ethics and Advertising" Melanie Davis\, principal s enior strategist\, Su Público\, a full-service multicultural advertising agency\, publisher-owner of El Hispanic News and PQ Monthly\, "Niche Pri nt Media for Diverse Communities" X-ALT-DESC;FMTTYPE=text/html:
Panel Discussion
3:30-5:00 p
m\, Stamm
Trading in Race: The Business of Multicultu
ral Marketing
This panel will examine the effects of ideo
logies of race and ethnicity on the development and marketing of products
and ideas. \; How do companies use communication technologies to pro
mote themselves to different cultural communities? \; What are the im
plications of targeted marketing campaigns for the way we think about rac
e and ethnicity? \; Additionally\, these panelists will consider the
impact of social media and instant access to international communities.
p>
Moderator: Lise Harwin\, L&\;C Director of Pub
lic Relations
Matthew Rugamba\, L&\;C '13
Debra Merskin\, Associate Professor\, School of Journ
alism &\; Communication University of Oregon\, "Ident
ity Theft: Representational Ethics and Advertising"
Melani
e Davis\, principal senior strategist\, Su Público\, a full-ser
vice multicultural advertising agency\, publisher-owner of El Hispani
c News and PQ Monthly\, "Niche Print Media for Diverse Comm
unities"