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Information Technology

Best Practices for Social Media

February 04, 2013

Although it doesn’t take long to create an account, social media definitely isn’t easy. You need to be prepared to commit the time and energy it takes to be relevant and engaging all year long. More than anything, we want to ensure we’re doing a good job of engaging people and getting them to fall in love with Lewis & Clark. That means making certain that our presence in social media is consistent with the look and feel of the Lewis & Clark brand, from a page/group’s name to its avatar image. Learn about how to create engaging content and keep your Social Media usage to the best possible standard for your department or group.