Top 6 helpful tools from Public Affairs and Communications
October 05, 2015
Known around campus as PubCom, the Office of Public Affairs and Communications is a team of award-winning creative professionals who promote Lewis & Clark to key audiences—and who can help you reach the people who want to hear your Lewis & Clark stories.
Whether you’re working on a web or print project, making a presentation, reaching out through social media platforms, or writing about the institution, we’re here to help you.
Use the following tools to polish your presentations, enhance your emails, and punch up your overall communications efforts:
1. Presentation resources and PowerPoint templates
Download our templates that align with the visual identity of the institution. Along with the templates, you’ll find a few usage tips as well.
2. Events marketing guide
If you want to publicize a Lewis & Clark event, please refer to these at-a-glance tips to promote your on-campus event. You may also want to connect with our team for your various event-promotion needs:
- Public Relations Director Roy Kaufmann covers media relations and various tactics to best reach target audiences
- The new media team (lead by Director Morgan Grether) oversees social media and LiveWhale (the content management system behind our lclark.edu website)
- The marketing and publications team (lead by Director Stacey Kim) develops print pieces and coordinates paid advertising for the institution
- Internal Communications Director Vanessa Holmgren manages The Source and helps facilitate institution-wide communication
3. Web and social media tools
Digital communications allow us to reach our audiences in so many ways. But it’s not always obvious or intuitive how to best use the the web and social media platforms. We’ve developed a number of resources on web and social media best practices, including guides to writing and editorial style. Whatever the medium, these resources will help you to put your best foot forward.
4. Lewis & Clark logo and visual branding guidelines
First impressions of Lewis & Clark are often shaped by the appearance of a brochure, website, piece of merchandise, invitation, poster, or other item. Consistency and clarity in the design of these materials help set a positive tone with prospective students, alumni, parents, donors, and friends. Please visit this page about visual identity for guidance in understanding our primary visual components.
5. Accessible archives
If you need to peruse past news, there are several places to look:
- Our alumni magazine The Chronicle is published three times a year and online archives date back to 2002
- As of fall 2015, our newsroom now offers archives in six categories: Headlines, Athletics, Honors, Quicktakes, Social, and Features
- News for faculty and staff featured in The Source, includes: Top Stories, Comings and Goings, and Important Notices archives
6. An open-door policy
While these tools can help you with your work, we don’t intend for you to go it alone! We want and need to hear from you about what’s working and what isn’t. And if you’re communicating with prospective students and families, alumni, donors, or public influencers, we should probably be working together closely. Please reach out to any one of us to get started. We’re an integrated team and will help you figure out the best way to accomplish your goals.