Strength, pride, and endurance. All three are descriptive of Lewis & Clark’s athletics program as well as its new mascot: a Newfoundland named Pio. The dog is the focal point of the college’s new athletics logo, which was unveiled in April at the annual Student-Athlete Recognition ceremony.
“I believe this new logo clarifies and energizes who we are, what we stand for, and what we want to be,” says Clark Yeager, director of physical education and athletics. Inspiration for the dog mascot came from the Corps of Discovery: A Newfoundland accompanied members of the Lewis and Clark Expedition.
The logo’s development took the better part of a year and was informed by focus group research with key Lewis & Clark stakeholders.