Expressly Lewis & Clark
April 04, 2008
The Pioneer Express shuttle bus, which transports Lewis & Clark students to and from campus and around Portland, sported a new look in the fall: Lewis & Clark’s logo and the school colors. The move is part of a new communications strategy that emphasizes academic leadership, global and local engagement, and Lewis & Clark’s distinctly “Portland” personality.
“Our aim is to have the ‘branded’ bus build awareness of our presence in the city and affirm our role as a neighbor and citizen in Portland,” says Tom Krattenmaker, associate vice president for public affairs and communications. “Lewis & Clark, the institution and its people, are deeply entwined with the life of Portland and important contributors to the city’s success and vibrancy. We think the bus serves as a steady reminder of that.”