Best Practices

What should you post in social media? 

Announcements – Announce upcoming events, achievements by students, faculty, or alumni, and important dates.

Photos – Post photos of campus, an event, students, and alumni.

Trivia – Share a fun fact about the school or an alumnus. 

Question – Ask an open-ended question (e.g., “What’s your favorite place on campus?”). 

Link – Link to an outside news story or press release (e.g., The Oregonian). 

Video – Embed or link to a video.

Giveaway – Offer a prize if fans take an action or post a comment. NOTE: Please make sure you’re following Facebook’s promotions guidelines!

Athletics - Give updates on Pioneers’ scores, upcoming games, and athletes. 

 

When and how should you respond to posts made by others in social media?

Before responding to a post or comment in social media, ask yourself:

• Does this comment or post need a response?
• Am I the right person to respond? If not, who would be the right person?

Be sure to respond to posts and comments with these tips in mind:

• Always try to speak in the first person.
• Focus on the subject matter, not the person.
• Be personable and respectful.
• Whenever possible, share a link to an official source to clarify an issue and offer to help in the future.

 

Thanks to Brock & DePaul Universities and Shift Communications for inspiration in the development of these best practices.