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Public Affairs and Communications (PubCom)

Best Practices

Questions about social media? Contact Public Relations.
What should you post in social media? 
  • Announcements— Announce upcoming events, achievements by students, faculty, or alumni, and important dates.
  • Photos— Post photos of campus, an event, students, and alumni.
  • Trivia— Share a fun fact about the school or an alumnus. 
  • Question—Ask an open-ended question (e.g., “What’s your favorite place on campus?”). 
  • Link—Link to an outside news story or press release (e.g., The Oregonian). 
  • Video—Embed or link to a video.
  • Giveaway— Offer a prize if fans take an action or post a comment. NOTE: Please make sure you’re following Facebook’s promotions guidelines!
  • Athletics—Give updates on Pioneers’ scores, upcoming games, and athletes. 
When and how should you respond to posts made by others in social media?

Before responding to a post or comment in social media, ask yourself:

  • Does this comment or post need a response?
  • Am I the right person to respond? If not, who would be the right person?

Be sure to respond to posts and comments with these tips in mind:

  • Always try to speak in the first person.
  • Focus on the subject matter, not the person.
  • Be personable and respectful.
  • Whenever possible, share a link to an official source to clarify an issue and offer to help in the future.


Thanks to Brock & DePaul Universities and Shift Communications for inspiration in the development of these best practices.