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Public Affairs and Communications (PubCom)

Guidelines-Social Media Policy

Blogs and social networks such as Facebook, Twitter, Flickr, YouTube, and LinkedIn, give the Lewis & Clark community an opportunity to share knowledge and connect over common interests. PubCom offers guidelines for using social media on behalf of the institution, as well as information about best practices and a questionnaire to help you develop a strategy.

Guidelines 

Questions about social media? Contact Public Relations.

When using social media, it’s important to always be honest about who you are and what you represent, use common sense before you post or comment, and respect the values of communities you join.

Be honest and transparent about your identity.
  • If you are representing Lewis & Clark in social media, identify yourself as a faculty or staff member.
  • Never conceal your identity for the purpose of promoting Lewis & Clark on social websites.
Post accurate, concise, and useful information.
  • If you participate in a social network such as Facebook, or comment on someone’s blog, make sure you are contributing information that will be of use to readers.
  • To avoid having to post corrections or make retractions later, fact-check all information before you post. If you make an error, correct it quickly and visibly.
  • Cite and link to sources whenever possible.
  • If you have any question about the appropriateness of posting on certain topics, talk to your supervisor first.
  • Keep in mind that writing for the web should be quick, concise, and easy to read.
Monitor and update regularly.
  • Assign at least one administrator who can regularly monitor postings and update content. 
  • Aim for consistent postings and updates, at least once a week.
  • If you make contact information available so that questions can be submitted, be sure to respond in a timely fashion.
Be respectful.
Additional resources:
  • Always respect others and engage in civil discourse about opposing ideas.
  • Post meaningful, respectful comments – avoid remarks that are off-topic or offensive.
  • Always give people proper credit for their work and make sure you have the right to use something with attribution before you publish.
Maintain confidentiality.
  • Do not post confidential or proprietary information about Lewis & Clark, its students, alumni, or employees.
  • If you discuss a situation involving individuals on a social media site, be sure that they cannot be identified.

If you have been authorized by your supervisor to create a Lewis & Clark social media site and are unsure about what information to post or what social media platform to use, please contact PubCom for guidance. 

 

Thanks to Brock & DePaul Universities and Shift Communications for inspiration in the development of these guidelines.