Positioning Elements

The following positioning elements are designed to distinguish Lewis & Clark from similarly situated institutions of higher education and to lay the foundation for all communication strategies and messaging:

• Academic leader

• In and of Portland: a shared progressive/innovative ethos with the Portland community

• Engaged globally and locally

These elements do not represent the exact words that must be used, but rather convey the essential ideas. These ideas can be communicated through storytelling that may incorporate compelling statistics, imagery, and design.

You can find fully developed examples of the message platform and positioning elements in action in any issue of the Chronicle.

For additional guidance on how to best present Lewis & Clark, also check out our guide to writing.