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Public Affairs and Communications (PubCom)

Visual Identity

First impressions of Lewis & Clark are often shaped by the appearance of a brochure, website, piece of merchandise, invitation, poster, or other item.

Consistency and clarity in the design of these materials help set a positive tone with prospective students, alumni, parents, donors, and friends.

These pages offer guidance in understanding our primary visual components. Although this information is chiefly for those who create publications and other materials for external audiences, it can be applied to internal communications as well.

Thank you in advance for following these visual branding guidelines. We will update this information as necessary to reflect best practices and evolving needs.

Questions about visual branding? Contact Art Director Amy Drill.