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Public Affairs and Communications (PubCom)

External Audiences

In collaboration with staff and faculty, we cultivate Lewis & Clark’s public identity to best position the institution for long-term success. The scope of our work is guided by institutional planning efforts and the mandate of Executive Council.

We lead strategic communications research and planning to distinguish Lewis & Clark in the competitive higher education marketplace and to engage selected external audiences: 

  • Alumni
  • Potential and current donors
  • Prospective students
  • Parents of undergraduates
  • Public influencers (members of the media; elected officials from local, state, and national government; business leaders; nongovernmental organization leaders; and academic leaders)