Going Green: Advising Clients in the New World of Sustainability

Friday, April 25, 2008
Oregon Convention Center
777 NE Martin Luther King, Jr. Blvd.
Portland, Oregon
7.5 MCLE Credits

ABOUT THIS PROGRAM

Sustainability is no longer just a buzzword. It has become an essential component in almost every business decision. Clients are demanding information and legal expertise relating to sustainability when they form businesses and enter into commercial transactions. Every attorney representing businesses, whether large corporations, small businesses, non-profit ventures, start-ups, or family-owned entities can benefit from our experienced faculty.

You will learn from lawyers and business leaders how to find green financing for your projects, what constitutes sustainable business practices, what you need to know about incorporating green design and construction into new projects, how to market green, the latest developments in renewable energy, and much more. Don’t miss this opportunity to gain invaluable insights into this evolving area of practice.

SCHEDULE

8:25 - Welcome and Introduction

8:30 - 9:15 - Financing Green: Funding Sources and Strategies
• Finding green financing
• Green banks
• Green venture capital funds
• Green private equity
Moderator: Ted Bernhard, Managing Director, Cascadia Capital, LLC
– Wayne Embree, Managing Partner, Reference Capital Management, LLC
– Bettina von Hagen, Vice President, Natural Capital Fund and Forestry Program, Ecotrust

9:15 - 10:15 - Sustainable Business Practices: Why and How
• Opportunities and risks
• Current leading practices
• Measurement and reporting
• Oregon HB 2826
Moderator: Jeffrey C. Wolfstone, Lane Powell PC
– Geoff Huntington, Sustain, LLC
– James M. Kennedy, Kennedy & Kennedy LLP
– Sarah Severn, Director of Horizons, Corporate Responsibility, Nike Inc.

10:15 - 10:30 - Break

10:30 - 11:00 - Green Claims Advertising: What You Can Say and What You Can't
• New FTC guidelines
• State regulations
• False and deceptive advertising claims
• Substantiation
– Jere M. Webb, Stoel Rives LLP

11:00 - 12:00 - Building Green: What You Need to Know
• Legal aspects of green building
• Green building from a developer’s perspective
• LEED® certification and other green building aspects from the architect’s perspective
Moderator: James A. Zehren, Stoel Rives LLP
– Clark Brockman, AIA, LEED AP, Associate Principal, SERA Architects, Inc.
– Renee Worme, Sustainability Manager, Gerding Edlen Development Company, LLC

12:00 - 1:00 - Lunch (on your own)

1:00 - 2:00 - Green Subsidies and Tax Incentives: What They Are and How to Qualify
• Federal investment tax credit for energy property
• Federal production tax credit for renewable energy resources
• Oregon business energy tax credit
• Tax subsidies for green buildings
• Monetizing tax credits
Moderator: Neil D. Kimmelfield, Lane Powell PC
– George H. Hughes, Delap White Caldwell & Croy, LLP
– Alan L. Pasternack, Lane Powell PC

2:00 - 3:00 - The Permitting Environment for Green Building
• Regulatory obstacles to green building and planning
• Code incentives encouraging green building and planning
• Latest developments on code amendments facilitating green building and planning
Moderator: Steven W. Abel, Stoel Rives LLP
– Michael Armstrong, Deputy Director, Office of Sustainable Development, City of Portland
– Peter Van der Meulen, Associate Partner, Zimmer, Gunsul, Frasca Architects

3:00 - 3:15 - Break

3:15 - 4:00 - The World of Carbon Offsets
• What is a carbon offset?
• Verification/certification
• How will carbon offsets fit into the Western Climate Initiative?
– Angus Duncan, President, Bonneville Environmental Foundation
– Stephen C. Hall, Stoel Rives LLP

4:00 - 5:00 - Renewable Energy: The Latest Developments
• Issues in wind energy
• Challenges and opportunities in solar energy
• Ocean energy
Moderator: William H. Holmes, Stoel Rives LLP
– Cherise M. Oram, Stoel Rives LLP
– Dr. Thomas J. Starrs, Managing Director, Solar Power, PPM Energy
– Christian G. Yoder, PPM Energy

5:00 - Adjourn

Tuition

(Tuition includes refreshments and course materials, and applies to both live and video replay.)

Video Replay Dates & Locations

Bend – 5/9/08
Bryant Lovlien & Jarvis
591 Mill View Way

Eugene – 5/2/08
Harrang Long Gary & Rudnick, P.C.
360 East 10th Avenue, Ste. 300

Medford – 5/2/08
Kellington Krack Richmond Blackhurst & Glatte LLP
23 Newtown Street

Portland – 5/14/08
Oregon Law Institute
Gus J. Solomon Courthouse
620 S.W. Main St., Suite 706