|
|
|
Lockheed and Mastercard ads use the finger to make reference to new identification technology. In the Lockheed-Martin ad the finger first points to a rocket then shifts to signify a new identification system. Both commercials associate the increasing panopticism of this identification system with security and progress. Like the eye and the gaze the finger always points upward - an indexical sign that points here to the fruits of enlightenment: to control over Nature. |
|
|
|
|
