Robert Goldman & Stephen
Papson
PREFACE
ADVERTISING IN THE AGE OF ACCELERATED
MEANING
- Sign Wars: Constructing Sign
Values
- The Logic of Appropriation: A
Brief Introduction
- Value Added: Appropriating
Referent Systems
- Floating Signifiers & the
Image Bank
- Spirals of Referential Density,
Speed & Reflexivity
- Cultural Crisis &
Contradiction
1 SIGN
WARS
- Sign Wars & Semiotics
- Differentiation, Imitation
& the Circulation of Sign Values
- Attacking Signs - Strategies
For Sign Wars
- The Anti-Sign
- Rereading Image Disputes
2
ADVERTISING IN THE AGE OF HYPERSIGNIFICATION
- Realist Conventions
- Hyperreal Encoding
- Hypersignification
- Intertextuality
- Reflexivity
- Hyperactivity
- The Contradictions of Sign
Values
3 YO!
HAILING THE ALIENATED SPECTATOR
- Addressing the Savvy Spectator
- Negative
Appellation
- Gender & Alienation in Sign
Wars
- Disguising the Alienated Mode
of Address
- No Advertising Tricks - Nothing
Up Our Sleeve
- Falsified Metacommunication:
Metacommunication & Resistance
- The Competition in Shock
Value
- The Profane
- Before Your Future Gets Here
You Know What You Gotta Do
- The Self-Referential Sign:
Grinning at the Annihilation of Everyday Life
4 THE
FLIP SIDE OF JADEDNESS - MEMORY AND A SENSE OF PLACE
- Schmaltzy Gemeinschaft
- Reestablishing Relations With
Our Past
- Blasts From Our Past:
Collapsing Personal & Public Memories
- Saturn: A Study in the Hegemony
of Memory
- Corporate Revisionism: the Sign
Wars Version
- Collective Amnesia?
5
AUTHENTICITY IN THE AGE OF THE POSEUR
- Mastercard -- Finding Yourself
in a World of Commodity Relations
- Authenticity And the
Bourgeoisie
- Commodifying Signs of the
Organic
- The Authenticity of
Non-Alienated Relations
- Auteurs in the Age of Flexible
Accumulation
- Nature as
Authenticity
- Nature as a Sign of Distinction
- Otherness
- The Spectacle of Ghetto
Authenticity: Reebok's Blacktops
- Aestheticizing the
Authenticity of Otherness
- Anti-Spectaclular
Awareness
- Levi's 1993 - Authenticity
As Representation
- The Authenticity of
Death
- The Death of
Authenticity?
6
GREEN MARKETING AND THE COMMODITY SELF
- The Commodity Self & the
Death of Nature
- From Nature Signifiers to Green
Marketing
- Consuming to Protect the
Environment: Commodity Advertising
- Deflecting Green Criticism:
Legitimation Advertising
- The Spectacle of the
Environment
- The Greening of Commodity
Signs
7 THE
CORPORATE POLITICS OF SIGN VALUES
- Hybrid Ads
- Building Corporate Sign
Values
- Selling
Capitalism
- Warm, Fuzzy &
Inspirational
- Combatting Crises: Image as
Spin Control or Prophylactic
- Motivation Ads: Championing
the Work Ethic
- Patriotic
Homilies
- Science &
Technology
- Going Global
- Missionaries of
Democracy
- Abbreviating Public
Discourse
- Corporate Ads & Public
Sphere(S) of Debate
- The Era of Chronic Legitimation
Crisis?
8
SNEAKERIZATION AND HYPERCULTURE
- Competing to Hail the Channel
Surfer
- A Commodity
Community?
- The Spectacle in the Fractured
Marketplace
Notes
Bibliography
Index