Bridget Baker Kincaid BA ’77

12/13/2017

Bridget Baker Kincaid BA ’77 is retiring after 40 years at the Register-Guard in Eugene, Oregon. For the past 29 years, she has headed corporate public relations for Guard Publishing Company, the parent company of RG Media Co./The Register-Guard. She brought a more strategic approach to the company’s marketing efforts, helped the newspaper transition from afternoon to morning publication in 1983, and advocated for the creation of the Baker Family Foundation in 1998.