Ranking with Balloons
Balloons appear on most manager screens and are used to rank items according to importance. Widgets on your web site will factor in the number of balloons an item has when determining the sort order of the list.
Balloons will display to the right of items in manager lists. The more balloons, the higher the item appears in widget lists on your web site. Click the gray balloon to add more, and click on the red balloons to drop them back down in the list. When an item reaches the maximum ten balloons, it will become a gold balloon.