Social Media

Lewis & Clark is committed to creating dynamic digital spaces for students, alumni, faculty, staff, prospective students, and other community members. We believe that a unified social media community best serves our constituencies, strengthens the reputation of Lewis & Clark as a whole, and offers a quick and effective communication strategy.

The Office of Communications maintains the official Lewis & Clark College social media accounts and supports the official Lewis & Clark Graduate School and Lewis & Clark Law School accounts.

If you are interested in creating an institutionally affiliated social media account and want to discuss the process, strategy, naming conventions, graphic needs, etc., schedule a meeting with Digital Media Manager Devan Freeman.

Maintaining Institutionally Affiliated Social Media Platforms

Remember that on all social posts, you are representing your organization/department/office and therefore representing Lewis & Clark as an institution. Please be respectful and follow best practices.

Instagram

We encourage and support our community in the creation of Instagram accounts for offices, organizations, or departments on campus. If you are interested in starting an Instagram profile, reach out to Digital Media Manager Devan Freeman.

To identify yours as an institutionally affiliated account, we recommend using our shield for the profile image. Devan can provide you with an image file of an appropriate quality.

Features
  • Post: The photos and videos that are featured on your Instagram grid. These are a great way to share photos of your team, flyers for events, and so on. Videos can be part of your posts, as well.
  • Story: A vertical post that disappears after 24 hours, unless you highlight it as a permanent feature on your profile. Use these to interact with your audience (take a poll, host a Q&A, share more “in the moment” images or videos).
  • Reels: A short video that can be informative, funny, and engaging. These will be seen by more than just your followers!
  • Live: Livestream to your followers. Not as frequently used, but can be a great way to answer questions or show a speaker!
Takeovers

We encourage our student organizations, departments, and support offices to host a takeover on our college Instagram account—you get access to our account and share content directly to our followers—to show what you do, introduce folks involved, and promote events and community engagement. Don’t hesitate to email Devan to schedule a takeover!

Hosting takeovers on your own organizational account is a great way to interact with your audience. If you’d like to learn more about coordinating a takeover, please schedule a meeting with Devan.


Facebook

Lewis & Clark Facebook groups may be created at any time. Facebook pages offer certain advantages over Facebook groups, but also come with additional responsibilities. Learn more about the differences between pages and groups. 

Requests for institutionally affiliated Facebook pages are handled by Devan. Administrator privileges for the page will be granted to the person or persons responsible for maintaining the page content. Devan must always hold an administrator position on any official Facebook page. Learn more about Facebook’s terms for pages.

The cover images for all Lewis & Clark Facebook pages maintain a consistent graphic identity that is approved through the Office of Communications.

We reserve the right to shut down Facebook pages that go dormant for more than six months.


Twitter

Before creating a Twitter account for your department, contact Devan Freeman to discuss naming conventions. A department email address or alias must be used when registering the account to ensure that a point of contact can always be reached.


TikTok

We do not recommend starting a TikTok account for your office/organization/department due to the time commitment required for content production. However, we are happy to work with any organization/department/office who would like to create a TikTok for our institutional account! Please reach out to Devan Freeman if you have inquiries.