Social Media Accessibility Guidelines

Creating content that is accessible for all of our audiences is so important. Please help us create digital spaces that are welcoming and accessible by following these guidelines!

Also, if you see anywhere we could be doing a better job in keeping our own content accessible, reach out to Digital Media Manager Devan Freeman.

  • When posting videos, please remember to include captions. This is crucial in our efforts to be accessible in our digital media. Captions can now be automatically generated on Instagram for any video; that function can be enabled by clicking a button! We’re happy to help you locate this.
  • Include image descriptions, especially when posting graphics as they cannot be read by screen readers. You can use alternative text on platforms that have that option, but can also be put in the caption of a post. Check out the Lewis & Clark Instagram account to see some examples of this.
    • Read your descriptions out loud before posting and ask yourself, “Would this description provide valuable information if the image was absent?”
  • If you are using hashtags on Twitter or Instagram, try to write them in a more readable way by using both upper- and lower-case letters. For example, instead of #PIOTHEDOG, try #PioTheDog.
  • We all love our emojis and fancy fonts, but try to limit them! Screen readers will read the font names and style and emoji’s meaning out loud, so space them out as if they were words. Check out what happens when a screen reader reads a tweet with lots of different fonts.
  • When creating graphics for social media, ensure that your font is able to be read with ease. The Office of Communications is happy to help you with this if you need assistance. We also recommend you check out our Visual Identity Guide for branding guidance.

Learn more about accessibility and inclusivity in social media in this article from Hootsuite.