Social Media Best Practices

  • Utilize our Social Media Accessibility Guidelines.
  • Be honest and transparent about your identity. Never conceal your identity for the purpose of promoting Lewis & Clark on social websites.
  • Post accurate, concise, and useful information. Fact check all information before you post. If you make an error, correct it quickly and visibly.
  • Cite and link to sources whenever possible.
    • Note: you cannot put functional links in posts directly on Instagram (except in stories with the new link button!). Links that are placed in the comments or caption are useless to your viewer. If you need to direct your audience to a link, simply point them to the “link in your bio” and enter it there.
  • Keep your posts concise and easy to read. If it is too wordy, space it out with separate paragraphs!
  • Always remember that when you speak as an institutionally affiliated account, you are representing your organization, department, or office.
  • If you think someone else’s post or comment requires a reply (not all of them do), be sure you are the appropriate person to respond before you post.
    • Write in the first person.
    • Whenever possible and appropriate, share a link to an official source to clarify an issue and offer to help in the future.
  • Always give people proper credit for their work. Before you post anything that’s not your own, make sure you have the right to do so. Better yet, link to the work instead.
  • Maintain confidentiality.
    • Always get permission from folks in an image before posting it.
    • Do not post confidential or proprietary information about Lewis & Clark or its students, alumni, or employees.
    • If you discuss a situation that involves individuals, post nothing that could identify those individuals.
  • Keep a close eye on activity and mentions of your account.
  • Post and update content at least once a week, if possible.
  • Respond to any questions in a timely fashion.