Tips and Tools
The PubCom team is made up of expert communicators. But we know that we are not the only people on campus doing communications work. If you are promoting or writing about Lewis & Clark, we are here to support you to stay on brand.
Concepts like brand can feel elusive and mysterious. The very notion of a college having a brand may seem odd; we’re not a clothing company or beverage empire! But we do, indeed, have one: a collection of all of the things that make us special. We convey that using words, typography, images, art, and more. Consistency and clarity in the look and words of our materials help set a positive tone and shape impressions for the institution’s most important audiences: prospective students, alumni, parents, donors, and friends.
Articulating our brand—what you want people to think and feel when they hear our name—can be tricky, but we have resources to help you whether you want to start from scratch or borrow some vetted, ready-to-go language.
You can use these tips and tools to create communications—from email to newsletters to posters and beyond—that will look and sound like Lewis & Clark while clearly and effectively conveying your point. And don’t think you have to lose your personality along the way: You can be on brand and be yourself.
If you have questions that aren’t answered here, or you have a project you’d like to discuss, please get in touch! We love to help people with their communications strategy.