Social Media

Lewis & Clark is committed to creating a strong, dynamic online community of students, alumni, faculty, staff, prospective students, and other key influencers. We believe that a unified online community through social media best serves our constituencies, strengthens the reputation of Lewis & Clark as a whole, and offers a quick and effective communication strategy.

PubCom maintains the official Lewis & Clark accounts on Facebook (Undergraduate, Graduate, Law), Twitter, Linkedin (Undergraduate, Law), Instagram, Snapchat, and YouTube. In addition, we assist departments, organizations, and other official entities of Lewis & Clark in establishing blogs through blogs.lclark.edu, a Wordpress multiblog site managed by PubCom.

If you are creating your department or office’s own account on social media, feel free to meet with PubCom to discuss the process, strategy, naming conventions, graphics needs, etc.

Best Practices

Be honest and transparent about your identity.

  • If you are representing Lewis & Clark in social media, identify yourself as a faculty or staff member.
  • Never conceal your identity for the purpose of promoting Lewis & Clark on social websites.

Post accurate, concise, and useful information.

  • Fact-check all information before you post. If you make an error, correct it quickly and visibly.
  • Cite and link to sources whenever possible.
  • If you have any question about the appropriateness of posting on certain topics, talk to your supervisor or get in touch with PubCom.
  • Keep your posts concise and easy to read.

Be respectful.

  • Keep your discourse civil. Avoid making offensive and/or inflammatory remarks.
  • If you think someone else’s post or comment requires a reply (not all of them do), be sure you are the appropriate person to respond before you post.
  • Write in the first person.
  • Whenever possible and appropriate, share a link to an official source to clarify an issue and offer to help in the future.
  • Always give people proper credit for their work. Before you post anything that’s not your own, make sure you have the right to do so. Better yet, link to the work instead.

Maintain confidentiality.

  • Do not post confidential or proprietary information about Lewis & Clark, its students, alumni, or employees.
  • If you discuss a situation that involves individuals, post nothing that could identify those individuals.
  • Keep a close eye on activity. More than one person may need to be assigned to this task.
  • Post and update content at least once a week, if possible.
  • Respond to any questions in a timely fashion.

Maybe add in guidance on credit/reposting other content.

If you have been authorized by your supervisor to create a Lewis & Clark social media site and are unsure about what information to post or what social media platform to use, please contact us for guidance.

Social Media Policies

Facebook

  • PubCom maintains three official Facebook pages for Lewis & Clark—one representing each school. Each school page is managed in conjunction with primary communicators for the respective school.
  • Lewis & Clark Facebook groups may be created at any time. Facebook pages offer certain advantages over Facebook groups, but also come with additional responsibilities. Learn more about the differences between pages and groups. Anyone uncertain about whether to create a page or a group is encouraged to contact Web Content and Social Media Manager Michael Mannheimer.
  • Requests for college-affiliated Facebook pages are handled by Michael. Administrator privileges for the page will be granted to the person or persons responsible for maintaining the page content. Michael must always hold an administrator position on any Facebook page. Learn more about Facebook’s terms for pages.
  • The cover images for all Lewis & Clark Facebook pages maintain a consistent graphic identity that is approved through PubCom.
  • PubCom reserves the administrative right to shut down Facebook pages that go dormant for more than six months.

Twitter

Before creating a Twitter account for your department, you should contact PubCom to discuss naming conventions. A department email address or alias must be used when registering the account to ensure that a point of contact can always be reached.