Postproduction

Before you upload your video, we recommend adding some postproduction content such as name and title information for anyone interviewed, or an outro slide.

Video Name/Title Treatment

Name/Title Typography Specs

  • Font: Helvetica Medium (or Arial Bold). Use upper and lowercase (not all caps).
  • Size: Keep name and title the same size.
  • Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
  • Color: Black
  • Surrounding box: Use a white box with 90% opacity with 6 to 8 px of space around the text.

[visual example]

Name/Title Horizontal Placement

[visual example]

Name/Title Vertical Placement

Using the lower third guideline discussed above, you may place the name block

A above

B centered

C below

[visual example]

Video Intro and Outro Specs

Intro

You want to hook your viewer in with dynamic intro content, because they make the decision whether to watch the video all the way through within the first 10 to 20 seconds. Make sure you have a good headline and description so that you can skip a logo or title and dive right in to your content! After that, show your most gripping points.

Outro

  • Include a Call to Action. Make it clear to the viewer what you want them to do next (give, register, respond, etc.). This is usually a direction statement followed by a short web address. Brief is best. If you need to request a go address, contact Morgan Stone Grether or Lawrence Siulagi.
  • Credits. Keep them clean and simple. Do not use scrolling text/crawl. Either dissolve between screens or reveal one line at a time.
    • Video by
      Music by
      Still Images by
  • End the video with our logo slide. Download what you need from our Logo folder [need to create] on Google Drive.

[visual example]

Outro Typography Specs

  • Font: Helvetica Medium (or Arial Bold). Use upper and lowercase (not all caps).
  • Size: Keep the same point size for all words.
  • Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
  • Color: Maintain good contrast, and think about readability on a phone. Stick to our brand colors: black, white, orange.

[visual example]

Credits Typography Specs

  • Font: Helvetica Medium (or Arial Bold). Use upper and lowercase (not all caps).
  • Size: Keep name and title the same size.
  • Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
  • Color: White on black background or black on white background.

[visual example]