In collaboration with staff and faculty, we cultivate Lewis & Clark’s public identity to best position the institution for long-term success. The scope of our work is guided by institutional planning efforts and the mandate of Executive Council.
We lead strategic communications research and planning to distinguish Lewis & Clark in the competitive higher education marketplace and to engage selected external audiences:
- Potential and current donors
- Prospective students
- Parents of undergraduates
- Public influencers (members of the media; elected officials from local, state, and national government; business leaders; nongovernmental organization leaders; and academic leaders)