We are committed to using both our economic and environmental resources wisely in every project. Responsible use of resources comes in many forms. Below is an introduction to some of the options we consider and use when creating a print publication. What we do for any given piece depends in some measure on the budget and communication goals of the publication.
All print publications require copyright and nondiscrimination notices.
Electronic Alternatives and Reducing Paper Use
Our philosophy in producing communications is that “I want a brochure” is not a good enough reason to print something. Before we begin a project, we work with our clients to determine what product will best help them meet their goals. Sometimes this includes producing an electronic alternative to a printed piece. Other times, we advise our clients to scale back the size of their publication and direct readers to a website.
Recycled Paper Content
Perhaps the most well-known way to save resources in paper products is through the recycling and reuse of products that already exist. There are two types of recycled paper—paper that gets recycled before it ever reaches a consumer (for an example, think of scraps in a paper mill) and paper that is recycled by consumers to be used again (the newspaper you put in the recycle bin).
Forest Stewardship Council Certification
Founded in 1993 in response to concerns over global deforestation, the Forest Stewardship Council (FSC) is an international nonprofit body that sets standards to promote environmentally and socially responsible forest management.
In concrete terms, this means that FSC-certified papers didn’t come from old-growth forest or rainforest. Additionally, the certification indicates that where these products were made, the rights of indigenous local people were respected and wildlife habitats were protected.
The FSC has created different types of certifications for forest managers, paper product manufacturers, and printers. The FSC provides far more information on their standards and practices on their website.
Wind energy, hydropower, and biogas, despite their imperfections, provide clean and sustainable forms of energy compared to power from fossil fuels. Because of these benefits, some of our vendors purchase renewable energy to power their operations, and we choose to partner with them, in part, because of their decision.
When looking at a publication, it’s important to consider not just what is in the paper, but what is on it. Vegetable-based inks provide an alternative to traditional petroleum-based inks. Vegetable-based inks emit lower levels of volatile organic compounds (VOCs), gases that the EPA has identified as sometimes having adverse health effects.
We keep records about which paper stocks and vendors we worked with to produce each of our publications. If you have questions about a specific publication, or just want more information about our practices, please contact us.