Social Media Best Practices
Questions about social media? Contact Public Relations.
Be honest and transparent about your identity.
- If you are representing Lewis & Clark in social media, identify yourself as a faculty or staff member.
- Never conceal your identity for the purpose of promoting Lewis & Clark on social websites.
Post accurate, concise, and useful information.
- Make sure your contribution will be of use to readers.
- Fact-check all information before you post. If you make an error, correct it quickly and visibly.
- Cite and link to sources whenever possible.
- If you have any question about the appropriateness of posting on certain topics, talk to your supervisor first.
- Keep your posts concise and easy to read.
- Keep your discourse civil. Avoid making offensive and/or inflammatory remarks.
- If you think someone else’s post or comment requires a reply (not all of them do), be sure you are the appropriate person to respond before you post.
- Don’t go off-topic.
- Write in the first person.
- Whenever possible and appropriate, share a link to an official source to clarify an issue and offer to help in the future.
- Always give people proper credit for their work. Before you post anything that’s not your own, make sure you have the right to do so. Better yet, link to the work instead.
- Do not post confidential or proprietary information about Lewis & Clark, its students, alumni, or employees.
- If you discuss a situation that involves individuals, post nothing that could identify those individuals.
Need some ideas for great posts? Click here.
If you are responsible for a social media site, monitor and update it regularly.
- Keep a close eye on activity. More than one person may need to be assigned to this task.
- Post and update content at least once a week, if possible.
- Respond to any questions in a timely fashion.
If you have been authorized by your supervisor to create a Lewis & Clark social media site and are unsure about what information to post or what social media platform to use, please contact us for guidance.
Thanks to Brock University, DePaul University, and Shift Communications for inspiration in the development of these best practices.