September 12, 2011
Joe is the Global Vice President of Marketing for Mountain Hardwear and Montrail; and Managing Partner of The Meriwether Group, a venture capital investment firm focused on green technology and consumer product investments. Building from entrepreneurial roots, he has spent two decades shaping global business strategies for some of the world’s leading brands. Joe has played leadership roles at Nike, Adidas (Global VP & GM of the Sports Heritage Division) and The North Face (Chief Marketing Officer). He has been responsible for spearheading the ambitious goals of multiple start-ups, managing vast global product lines, supervising billion-dollar product divisions, and overseeing international marketing operations and global initiatives. The sum of Joe’s experiences has afforded him a 360-degree perspective on business, and more specifically, the challenges of brand development in an increasingly crowded and competitive world.