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Public Affairs and Communications (PubCom)

Public Relations

We work with faculty, staff, and students to identify their communication needs and consider one or more of the following tactics to best reach target audiences with compelling stories:

  • Online content for the Lewis & Clark website, including featured stories, news briefs, and event listings on the homepages and in the Newsroom
  • Multimedia storytelling with video, audio, and slideshows
  • Media relations in local, regional, or national outlets, including web and press releases, pitches to reporters and editors, op-eds, or events roundups (weekly releases distributed to print, broadcast, and online news outlets in the region for consideration in community events calendars)
  • Social media outreach through blogs, Facebook (UndergraduateGraduateLaw), Twitter, YouTube, or content sharing with like-minded websites
  • Strategic partnerships with or outreach to community organizations and businesses
  • The Source, the Lewis & Clark campuswide newsletter for faculty and staff

If you have a news item or idea to share, or need media training, please contact Roy Kaufmann, director of public relations. 

We can also answer questions about the following: