Top Six Helpful Tools from the Office of Communications
Formerly known around campus as PubCom, the Office of Communications is a team of award-winning creative professionals who promote Lewis & Clark to key audiences.
Whether you’re working on a web or print project, making a presentation, creating a video, or using social media, we can help you reach the people who want to hear your Lewis & Clark stories!
The following six tools will help you punch up and polish your communications efforts:
1. Presentation resources and PowerPoint templates
Download our templates that align with the visual identity of the institution. You’ll also find a few usage tips on that page as well.
2. Events marketing guide
If you want to publicize a Lewis & Clark event, please refer to these at-a-glance tips to promote your on-campus event. If you have questions about event promotion, feel free to contact our office (communications@lclark.edu).
3. Web and social media tools
Digital communications allow us to reach our audiences using a variety of powerful tools, but it’s not always obvious or intuitive how to best get your message across. We’ve developed a number of resources on web and social media best practices, including guides to writing and editorial style.
Visual branding and writing guidelines
First impressions of Lewis & Clark are often shaped by the appearance of a brochure, website, piece of merchandise, invitation, poster, or other item. Consistency and clarity in the design and content of these materials helps set a positive tone with prospective students, alumni, parents, donors, and friends. Please refer to the guides in the Learn From Us section of our website for guidance in understanding our primary visual and editorial components.
Lewis & Clark news
If you’d like to access current and past L&C news, there are several places to look:
- The L&C Magazine (previously known as the Chronicle) is distributed to alumni from all three schools, parents of undergrads, donors, and other friends of the college. It’s published two times a year, and the online archives date back to 2002.
- Our online newsroom offers stories about the people, places, and programs of Lewis & Clark.
- News for faculty and staff is featured in The Source, which includes: Top Stories, Comings and Goings, and Important Notices.
- Send us your story leads!
6. An open-door policy
While these tools can help you with your work, we don’t intend for you to go it alone! We want—and need—to hear from you about what’s working and what isn’t. Check out the We Can Help section of our website, or reach out to us to get started.
