A video production brief will help you define the scope of your project—so that everyone, from stakeholders to production crew, will have a clear understanding of the vision, the strategy, and the goals. You can refer back to this brief to help you answer questions about the look and feel, right tone to use, level of familiarity that can be assumed, and so on.
Tips for Creating a Video Production Brief
Understand your audience. You may want your audience to know everything about your subject, but what’s in it for them? Think about what would be necessary to get them to take precious time out of their day to watch your video.
Keep it relevant, and get to the point. The goal is not to capture every detail about the subject. Craft a document that will serve as a useful and succinct guide for the members on your video team.
Gather input from all stakeholders. By including all stakeholders, you increase your chances of gaining their buy-in as you move forward with the video.
Reference Materials and Brand Checklist
Identify and email background materials to provide more context (“About” documents, other materials you have developed or that your audience has seen, competitor information, and so on) to firstname.lastname@example.org.
- Check out Communications’ Visual Identity Guide to ensure that your materials express the Lewis & Clark brand appropriately.
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