Postproduction

Video Name/Title Treatment

Name/Title Typography Specs

• Font: Helvetica Medium (or Arial Bold). Use upper and lowercase (not all caps).
• Size: Keep name and title the same size.
• Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
• Color: Black
• Surrounding box: Use a white box with 90% opacity with 6 to 8 px of space around the text.

Visual example showing name/title typography for video

Name/Title Horizontal Placement

Visual example showing name/title horizontal for video

Name/Title Vertical Placement

Using the lower third gridline from the rule of thirds, place the name block:

A above the gridline

B centered on the gridline

C below the gridline

Visual example showing name/title vertical for video

Video Intro and Outro Specs

Intro

Viewers decide within the first 10 to 20 seconds whether to watch a video all the way through, so you want to hook them with dynamic intro content. Make sure you have a good headline and description so that you can skip a logo or title and dive right in to your content! After that, show your most gripping points.

Outro

• Include a call to action. Make it clear to the viewer what you want them to do next (give, register, respond, or whatever). This is usually a direction statement followed by a short web address. Brief is best. If you need to request a go address, contact Morgan Stone Grether or Lawrence Siulagi.
• Credits. Keep them clean and simple. Do not use scrolling text/crawl. Either dissolve between screens or reveal one line at a time.

Video by
Music by
Still Images by

• End the video with our logo slide. Download what you need from our video logo folder on Google Drive.

Visual example of final branding image for video

Outro Typography Specs

• Font: Helvetica Medium (or Arial Bold). Use upper and lowercase (not all caps).
• Size: Keep the same point size for all words.
• Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
• Color: Maintain good contrast, and think about readability on a phone. Stick to our brand colors: black, white, orange.
• Call to action placement: Center both horizontally and vertically.

Visual example of outro slide typography for video

Credits Typography Specs

• Font: Helvetica Medium (or Arial Bold). Use uppercase and lowercase letters (not all caps).
• Size: Keep name and title the same size.
• Leading (the space between lines of type): Standard 120% (e.g. 18 pt/21.6 pt)
• Color: White on black background or black on white background.
• Credits placement: Center both horizontally and vertically.

Visual example of credits typography for video